How to Differentiate Your FirmSome argue that professional service firms cannot differentiate themselves effectively. It is difficult, of course, when firms try to do so on their web site, or in brochures or ads by saying in effect that “We are smarter, more experienced,... Is Voicemail Helping or Hurting Your Marketing?I’ve talked about voicemail in the past regarding issues like having your office phone answered by a human (here and here) and tips on leaving a voicemail message. Tom Collins at morepartnerincome.com has another post on voicemail where he raises... Networking as a TeamIf you are like a lot of lawyers, you may not be completely comfortable in a networking environment. Some attorneys I know would rather go to the dentist than to an event full of strangers. Solution: Take a buddy along. Not for the purpose... Law School Admissions are Down. Is Marketing Training an Issue?An article on yesterday’s New York Lawyer.com site asks the question “Where Are All the (lawyer) Wannabees?” It reports that law school applications are down by as much as 4.6% this year, continuing a three year decline.Now… stand by… here... Answer the Question!Joey Asher’s article “Keep It Simple, Stupid” on New York Lawyer.com suggests that, when you answer a client’s question as to how their matter is progressing, you not spend time regurgitating all the “things” that have been done on their... Ask In-house Lawyers To Help with Pro BonoPro bono work is still one of the most noble aspects to our profession. Personally, it was some of the most satisfying legal work I have ever done. There is truth in the phrase “it is better to give than to receive.”... Letting Partners Go Is Nothing NewThe announcement a few months back by Mayer Brown that it was demoting or releasing 10% (or 45) of its partners received a fair amount of press. I even blogged about it here back in March. I’m beginning to think,... Inexpensive MarketingSolo practitioner Carolyn Elefant had a post about marketing on the cheap. She talks about looking for networking opportunities that are free. She drew upon an article that appeared in the New York Lawyer by solo Raymond Dowd entitled “Small... Get Religion When It Comes to Public SpeakingI just knew I would eventually get some religion into this blog. I just didn’t know it would come from Matt Homann over at the (non)billable hour. Thanks to a post by Matt he calls "Sweat#tracking |
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